As a game developer, you’re always looking for ways to reach your target audience and make your games accessible to as many people as possible. In recent years, Amazon Prime Video has emerged as a popular streaming platform that offers a wide range of content, including TV shows, movies, and even some exclusive original series. But is it worth it for game developers to consider incorporating their games onto this platform?
In this article, we’ll take a closer look at the pros and cons of using Prime Video to distribute your games, as well as some real-life examples of successful partnerships between game developers and Prime Video. We’ll also discuss the impact that Amazon Prime has had on the gaming industry, and whether or not it’s something that every game developer should consider incorporating into their business strategy.
Pros of Using Prime Video for Game Distribution
One of the biggest advantages of using Prime Video to distribute your games is the massive audience that comes with it. With over 200 million members worldwide, Amazon Prime is one of the largest streaming platforms on the market. By partnering with Prime Video, you’ll have access to a large and engaged user base that is already interested in streaming content, including games.
Another advantage of using Prime Video for game distribution is the potential for increased exposure and visibility. With so many users on the platform, your game will be seen by more people than it would if you only distributed it through other channels. This can help to drive new users and increase revenue.
Additionally, Amazon Prime offers a variety of tools and resources that can help game developers promote their games on the platform. For example, they offer custom landing pages that allow you to showcase your game, as well as in-app promotions that can be used to reach new users.
Cons of Using Prime Video for Game Distribution
While there are definitely many benefits to using Amazon Prime Video to distribute your games, there are also some potential drawbacks to consider. One of the biggest challenges is the cost. In order to use Prime Video to distribute your game, you’ll need to pay a licensing fee for the platform. This can be a significant expense, especially if you’re a small indie developer with limited resources.
Another potential drawback of using Amazon Prime Video is the level of control that the platform exerts over your game. For example, they may require you to make certain changes to your game in order for it to be compatible with their platform, or they may limit the ways in which you can promote your game on the platform.
Finally, there’s no guarantee that your game will be successful on Amazon Prime Video. Even if you have a great game and a large audience on the platform, there are still many other games competing for users’ attention. It can be challenging to stand out in such a crowded market, especially if you don’t have a strong brand or marketing strategy in place.
Real-Life Examples of Successful Partnerships Between Game Developers and Prime Video
Despite the potential drawbacks, there are many successful partnerships between game developers and Amazon Prime Video that can serve as examples of what is possible when you take advantage of this platform. For example, Twitch Prime, which is Amazon’s gaming-focused subscription service, has partnered with a number of popular game developers to offer exclusive content and perks to their members. This has helped to drive new users and increase revenue for both Twitch and the game developers involved.
Another successful partnership between game developers and Prime Video is the launch of “The Grand Tour Game,” which was developed by Mundfish and released exclusively on Amazon Prime Video in 2018.